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the Lori Snider Company
Multifamily Mojo Maker

Well, hello, faithful! Pull up a chair – it’s time to get yourself a long overdue shot of the MoJo!


Are You Ready To Admit Defeat?

The year was 1983, during the last sizeable recession. It was hard for a Midwestern college kid to find a summer job, and I was one of those kids.

On a whim, (and because the only alternative was employment in a meat packing plant), a friend and I decided it would be fun to get on a bus and get jobs in Cape Cod for the summer. So, that is what we did.

Then, it wasn’t so fun. The best job I could land was cleaning second- rate motel rooms, and the $10 bike we bought at a rummage sale to get around with didn’t shift gears. We were a long way from home, but my breaking point came when my friend got the better job we had both applied for, leaving me feeling inferior and shut out.

My money was running out, I had few friends and things were definitely not shaping up to be what I had envisioned. I rode the broken bike to the nearest payphone (back in the day when there was such a thing), and made a collect call to mom to commiserate with me. There was quite a bit of wailing and gnashing of the teeth, and lots of feeling sorry for myself.

Mom let me go on and on for about 5 minutes, and when I finally paused to wipe the tears and snot from my face, she simply said,
“Do you want to come home?”
I wasn’t expecting that, and the question struck me dumb. All I could muster was, “No.”
“Then”, she said, “You need to pick yourself up and keep walking. Things will change. They always do.”

We all have times where it would be easy to throw in the towel, where circumstances seem insurmountable. It’s easy to perceive everyone has it better than you, or nobody has it as bad as you, and it would easier to simply lie down in front of the wall than find a way over, around or under it.

My dad has a custom of playing Monopoly with his grandkids. They beg him to play until he finally agrees. Then, he proceeds to beat them soundly. As he builds his empire, he will say, repeatedly, “Are you ready to admit defeat?” and never once has any of his grandkids said, “Yes.” They simply dig in, even more determined. They usually attempt to cheat, and he calls them on it and threatens not to play. I once had the audacity to suggest he cut them some slack and let them win. Astonished, he answered, “Why would I do that? ”

Then, something incredible happened. The oldest grandchild finally got old enough, and did win. The triumph and resultant celebration was immense.

Suddenly, Dad’s lesson became clear. Tenacity pays, and victory is oh-so-much sweeter when it’s been difficult to achieve.

The next time you’re feeling sorry for yourself and want to quit, or you face a challenge that seems insurmountable, think about the words of Harriet Stowe:

“Never give up, for that is just the place and time that the tide will turn.”

Though Mom’s wasn’t the advice, or the answer I wanted to hear, that’s what I did. Soon, I landed a different job, started seeing some cash, found friends, (who actually had a car), had one of the best summers of my life, and an experience I would never forget.

I’m so glad I didn’t quit.


As Good As It Gets

The next time you find yourself conducting an interview, try not to make excuses about your candidate’s appearance. They likely took great pains to appear presentable. Assume this is their very best effort and as good as they will get. Does it meet your company’s expectations?

If you like that tidbit, and you’d like some more, you’ll definitely want to join me for Webinar Wednesday May 8th at Multifamily Insiders. I’ll be sharing questions and techniques that will help you find the perfect hire. Sign up now at http://www.multifamilyinsiders.com/hiring


If you’ve ever found yourself saying, “Our leasing people are not leasing. We need training” or, found it difficult because of location to effectively train salespeople in a timely fashion, you will want to explore Lease Launch. It's full of real-life scenarios we all can relate to, like the one below.

Lease Launch teaches your people how to become accountable, confident and competent sales professionals that represent their company well, all in a self-paced, friendly format.
Call me today to find out more. 303.517.2006. lori@lorisnider.com.

Ok faithful – time to get back to work making people happy. Have a great May, and I hope to see you at one or both of 2 sessions I will be presenting at NAA. Come on by and say Hi!

June 20th, 10:45am to 12:00pm
You Got the Moves like Jagger? Real Strategies to Capture the Market of the “Gen Boomer Consumer” (with industry icons Anne Sadovsky and the one and only Jackie Ramstedt)

June 21st, 4:00 – 5:30pm
“Dancing with the Devil”— Converting Review Site Traffic to Leases thro ugh Composition, Diplomacy and Marketing Tactics
(with legendary Toni Blake, the owner of Apartmentratings.com James Watters, and Victoria Cowart)

And, in the meantime, friend me at Facebook, Tweet me at Twitter, Explore my Pinterest pages or just give me a holler. I am here to serve.


Call me at 303.517.2006 or email lori@lorisnider.com for more info. 


About Lori

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